Data sources provide the structure of the metrics you can use to create your reports. To select a metric, you need to select a data source first.

<aside> 👉 Reminder : spyne gather data from all connected platforms (Meta, Google, Analytics…) and lets you customize your reports.

The platforms store their data at different levels with different granularity, for example some data are available at Campaign level but not at Ad level, or delivery breakdowns by age and gender do not offer the same range of details for privacy reasons.

In order to build custom reports, you need to select which data model you want to select your metrics from.

You’ll find bellow the detail of metrics available per data model.

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Table of contents

Main sources

Here you’ll find the most common metrics for your reporting.

Campaigns

Data to build analysis from advertising platforms at the campaign level. This is the most common data source.

Here are the metrics associated with this data source:

• Performance
  • Spend, Reach, Impressions, Clicks, CTR, CPM, CPC, Swipes, Swipe Up Rate
• Videos
  • Video views, Video views P25, Video views P50, Video views P75, Video views P100, Video Completion Rate, VTR, CPV, CPCV
• Engagement
  • Shares, Likes, Comments, Follows, Profile Visits
• Conversions
  • Conversions, Conversions value, All Conversions, All conversions value, Conversion rate, , CPA, AOV, ROAS (from advertising platforms)
  • Analytics Conversions, Analytics conversions value, Analytics Conversion rate, Analytics CPA, Analytics AOV, Analytics ROAS (from analytics tool)
• Search
  • Top Impression Share, Impression Share, Top Impressions, Eligible Impressions, Eligible Top Impressions
• Apps
  • App Intalls

Ads