Ads:
| Métrique | Google Ads v23 | SA360 |
|---|---|---|
absolute_top_impression_percentage |
✅ | ❌ |
active_view_audibility_invalid_givt_measurable_impressions_rate |
✅ | ❌ |
active_view_audibility_invalid_measurable_impressions_rate |
✅ | ❌ |
active_view_audibility_measurable_impressions |
✅ | ❌ |
active_view_audibility_measurable_impressions_rate |
✅ | ❌ |
active_view_audible_impressions |
✅ | ❌ |
active_view_audible_impressions_rate |
✅ | ❌ |
active_view_audible_quartile_p100_rate |
✅ | ❌ |
active_view_audible_quartile_p25_rate |
✅ | ❌ |
active_view_audible_quartile_p50_rate |
✅ | ❌ |
active_view_audible_quartile_p75_rate |
✅ | ❌ |
active_view_audible_thirty_seconds_impressions |
✅ | ❌ |
active_view_audible_thirty_seconds_impressions_rate |
✅ | ❌ |
active_view_audible_two_seconds_impressions |
✅ | ❌ |
active_view_audible_two_seconds_impressions_rate |
✅ | ❌ |
active_view_cpm |
✅ | ❌ |
active_view_ctr |
✅ | ❌ |
active_view_impressions |
✅ | ❌ |
active_view_measurability |
✅ | ❌ |
active_view_measurable_cost_micros |
✅ | ❌ |
active_view_measurable_impressions |
✅ | ❌ |
active_view_viewability |
✅ | ❌ |
all_conversions |
✅ | ✅ |
all_conversions_by_conversion_date |
✅ | ✅ |
all_conversions_from_interactions_rate |
✅ | ❌ |
all_conversions_from_interactions_value_per_interaction |
✅ | ❌ |
all_conversions_value |
✅ | ✅ |
all_conversions_value_by_conversion_date |
✅ | ✅ |
all_conversions_value_per_cost |
✅ | ❌ |
all_new_customer_lifetime_value |
✅ | ❌ |
average_cart_size |
✅ | ✅ |
average_cost |
✅ | ❌ |
average_cpc |
✅ | ✅ |
average_cpe |
✅ | ❌ |
average_cpm |
✅ | ✅ |
average_order_value_micros |
✅ | ✅ |
average_page_views |
✅ | ❌ |
average_time_on_site |
✅ | ❌ |
average_video_watch_time_duration_millis |
✅ | ❌ |
bounce_rate |
✅ | ❌ |
clicks |
✅ | ✅ |
client_account_conversions |
❌ | ✅ |
client_account_conversions_value |
❌ | ✅ |
client_account_view_through_conversions |
❌ | ✅ |
conversions |
✅ | ✅ |
conversions_by_conversion_date |
✅ | ❌ |
conversions_from_interactions_rate |
✅ | ❌ |
conversions_from_interactions_value_per_interaction |
✅ | ❌ |
conversions_value |
✅ | ✅ |
conversions_value_by_conversion_date |
✅ | ❌ |
conversions_value_per_cost |
✅ | ❌ |
cost_converted_currency_per_platform_comparable_conversion |
✅ | ❌ |
cost_micros |
✅ | ✅ |
cost_of_goods_sold_micros |
✅ | ✅ |
cost_per_all_conversions |
✅ | ❌ |
cost_per_conversion |
✅ | ❌ |
cost_per_current_model_attributed_conversion |
✅ | ❌ |
cost_per_platform_comparable_conversion |
✅ | ❌ |
cross_device_conversions |
✅ | ✅ |
cross_device_conversions_by_conversion_date |
❌ | ✅ |
cross_device_conversions_value |
❌ | ✅ |
cross_device_conversions_value_by_conversion_date |
❌ | ✅ |
cross_device_conversions_value_micros |
✅ | ❌ |
cross_sell_cost_of_goods_sold_micros |
✅ | ✅ |
cross_sell_gross_profit_micros |
✅ | ✅ |
cross_sell_revenue_micros |
✅ | ✅ |
cross_sell_units_sold |
✅ | ✅ |
ctr |
✅ | ✅ |
current_model_attributed_conversions |
✅ | ❌ |
current_model_attributed_conversions_from_interactions_rate |
✅ | ❌ |
current_model_attributed_conversions_from_interactions_value_per_interaction |
✅ | ❌ |
current_model_attributed_conversions_value |
✅ | ❌ |
current_model_attributed_conversions_value_per_cost |
✅ | ❌ |
engagement_rate |
✅ | ❌ |
engagements |
✅ | ❌ |
gmail_forwards |
✅ | ❌ |
gmail_saves |
✅ | ❌ |
gmail_secondary_clicks |
✅ | ❌ |
gross_profit_margin |
✅ | ✅ |
gross_profit_micros |
✅ | ✅ |
impressions |
✅ | ✅ |
interaction_event_types |
✅ | ❌ |
interaction_rate |
✅ | ❌ |
interactions |
✅ | ❌ |
lead_cost_of_goods_sold_micros |
✅ | ✅ |
lead_gross_profit_micros |
✅ | ✅ |
lead_revenue_micros |
✅ | ✅ |
lead_units_sold |
✅ | ❌ |
new_customer_lifetime_value |
✅ | ❌ |
orders |
✅ | ✅ |
percent_new_visitors |
✅ | ❌ |
phone_calls |
✅ | ❌ |
phone_impressions |
✅ | ❌ |
phone_through_rate |
✅ | ❌ |
platform_comparable_conversions |
✅ | ❌ |
platform_comparable_conversions_by_conversion_date |
✅ | ❌ |
platform_comparable_conversions_from_interactions_rate |
✅ | ❌ |
platform_comparable_conversions_from_interactions_value_per_interaction |
✅ | ❌ |
platform_comparable_conversions_value |
✅ | ❌ |
Campaigns:
| --- | --- | --- |
Keywords:
| --- | --- | --- |