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❓ Why don't the Reach and Frequency values display per week or per month?

Due to API restrictions of advertising platforms, Reach and Frequency values cannot be displayed with the same flexibility: they cannot be aggregated from daily values or across multiple campaigns.

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These metrics are only available per campaign for the entire duration of a single campaign.

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📅 How are these metrics displayed?

The Reach and Frequency values do not change based on the date selector. They always display data for the entire campaign.

These values are calculated as follows:

• Until the end of the flight date (campaign duration) if the campaign is completed.
• Until yesterday's date if the campaign is still running.

To help you identify this data, a calendar icon appears next to the widget title in reports. This indicates that the displayed values cover the entire campaign period.

🔍 How to use Reach & Frequency metrics?